The Internet has revolutionized the real estate market. According to a 2014 study issued by placester.com, 92% of consumers went online to search for homes. Realtors rely on e-blasts to generate interest for their newest listings while home sellers have enjoyed new found success when it comes to listing on their own thanks to the vast audience available to view their online listings. Whether you are going solo or working with a realtor, learn how to easily create your online listing that stands out from the rest.
Millennials represent one third of homebuyers in America, and in the past year, over half of millennials are said to have viewed potential home listings from their phone or tablet. This means you have about 2-3 inches to grab your audience’s attention and convince them that your home is worth a closer look.
When starting out, you want to create a bulleted list of details that potential buyers will want to know right off the bat. List the type of home – is it a condo, a single family home, an apartment; the style of the home – colonial, rancher, temporary, for example; the number of bedrooms; the number of bathrooms; the interior square footage; lot size and year built. It’s okay if you haven’t determined an asking price yet, as you can leave a placeholder.
Next, you’ll want to come up with the five top qualities your home boasts that sets it apart from the competition. For example, the number one ranked school district in the state, indoor/outdoor pool, waterfront, three-car garage, or newly remodeled kitchen. You’ll also need to come up with the best photo that represents each of these five qualities, in addition to a photo featuring a full view of your home from the outside. Typically, the best way to capture your home as a whole is from the curb, from its best angle, that showcases the entire front of the house. If any of your five qualities aren’t particularly aesthetic in nature – for example newly installed solar panels or newly converted green utility systems – skip the photo but still keep it on your list. You need to write one sentence that best illustrates each of your qualities listed.
At this point you are ready to create your listing. You can use programs such as Power Point, Word, or Adobe to do this easily. Use the photo that displays your entire home as your largest, main image; below the photo include the asking price as your header and address of your home as your sub header. Below your sub header include your list of bulleted items. Finally, use the sentences you wrote about each of your five to create a mini-paragraph that boasts your home’s best qualities, and include the images of each quality in rows of two or three underneath this.
Once you have your summary listing completed, e-mail it to yourself so you can view it from your mobile phone to ensure it is clear and visually pleasing. You’ll want to make sure the entire listing fits on just one page that can be seen all at once on your phone screen, and that you are able to zoom in on the details and photographs. You can use this completed listing now to easily e-blast potential buyers and realtors with the best view of your home.